The history of video art is relatively short, but since its early days the discipline has played an important role in our city. The LOOP project— which consists of a professional fair, a series of specialist conferences, and a festival that spreads over 100 spaces in the city —began in 2003 and is located in Barcelona, the world’s video art epicentre during the two weeks over which the festival takes place in the spring. The conference will review LOOP’s brief history and its evolution throughout the years, an evolution that has run parallel to the validation of video by museums and the market with the emergence of new collectors.