The Muestra de vídeos experimentales, which was first displayed in the courtyard of the Marès Museum during La Mercè in 1984, aimed to present the new artistic practices emerging after the advent of television and video-tape recording.
In this edition of the festival, LOOP has revived some of the videos from the original selection to take another look at the mecum’s use in the eighties, and to experience it again in light of new aesthetic paradigms. The selection may include a projection of 30 second spots: TV commercial for artists and Videoflashs, which were both originally presented in 1982 and focused on the influence of the television medium. Putting together very brief fragments in the form of “spots” or “flashes”, the two videos propose a reflection on television as a physical (and, perhaps, poetic) object and advertising tool. On the other hand, it could also be said that, because of their humorous reference to the traditional artistic media, the two pieces are translated into video-portraits or video-sculptures.
Artists: Michel Jaffrennou, Patrick Bousquet, Joan Logue
Antoni Mercader is an art historian and curator, specialising in new media and audiovisual art. He holds a PhD in Audiovisual Communication from the University Pompeu Fabra in Barcelona (2000) and a BA in History of Art and Philosophy (1976). He was Senior Lecturer in Audiovisual Communication at the University of Barcelona (2001 – 2011), and Director and Coordinator of the European projects Vivid [Radical] Memory, Cultura 2000 Programme (2006 – 2007) and GAMA, e-content plus Programme (2007 – 2009). He was advisor and activity coordinator for the Mediateca CaixaForum, Barcelona (1995 – 2007) and part of the editorial department of the Spanish Magazine ‘Telos’ (1985 – 2005). Being an audiovisual and multimedia art producer, he was the founding director of Videografia (1982 – 2002). Together with Eugeni Bonet, Joaquim Dols and Antoni Muntadas he co-authored En torno al vídeo (Barcelona: Gustavo Gili, 1980), the first Spanish publication dedicated to video art. He was a member of the artivist Grup de Treball (1973 – 1976) and participated to the Paris and Venice Biennale in 1975 and 1976, respectively. His work is part of the collection of the MACBA (Barcelona) and the MNCARS (Madrid).
Last update: November 30th, 2016