Engagement Rate Formula
Adrian Melis
ADN Galeria, Barcelona | Paris
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Première
- Title
- Engagement Rate Formula
- Gallery
- ADN Galeria, Barcelona | Paris
- Year
- 2019
- Duration
- 9 min
"Engagement Rate Formula" is a video in which Melis proposes a serial production of social media's Like icons made out of plaster material.
Once the 500 likes has been reached, those are packed in boxes in order to being sent by postal mail to the Moira refugee camp, in Lesbos island, Greece. Likewise, Melis establishes contact with different humanitarian organizations to talk about potential collaborations and to get advise about his proposal. This way, the artist generate conversations which border on the absurd and surreal. Engagement Rate Formula proposes from irony the translation to real material of a digital reality immersed in false commitment.
Note: the definitive video is still on production. The premiere will be available during LOOP Fair.
Stills
Adrian Melis is based between Cuba and Europe. He is a former resident at the Rijksakademie van Beldeende Kunsten of Amsterdam (2014/2015). In 2010 he graduated from the University of Art (ISA) in Havana, Cuba and between 2006/2008 participated at the Catedra of Behavioural Art directed by Tania Bruguera.
Since 2010 his work has been represented by ADN Galeria in Barcelona where he has had four solo shows since: Selective Memory (2018), Surplus Production Line (2015), Time To Relax (2013) and New Production Structures (2012). The first two exhibitions that took place in 2012 and 2013 received the Award Art Nou by the Association of Galleries in Barcelona and the GAC Award for Best Exhibition in a Private Gallery in Barcelona, respectively.
Selected solo shows include: Absolute silence does not exist, 2017, Fundación Cerezales Antonino y Cinia (Cerezales, Spain), The Value of Absence, 2013, Kunsthalle Basel (Switzerland); STOCK, 2014, Museum of Modern Art, MAS (Santander, Spain), New Production Structures, 2013, Adn Galeria (Barcelona, Spain).
Last update: October 28th, 2020.
Related artist videos
— Log in to watch the artist video if you have been given an access
Première
- Title
- Glorias de un futuro olvidado
- Gallery
- ADN Galeria, Barcelona | Paris
- Year
- 2016
- Duration
- 5 min
- Format & Technical
Three channel installation, HD video, colour, sound
Edition of 3 + 1 AP
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ADN Galeria
- Address
- Carrer de Mallorca, 205, 08036, Barcelona | Paris
- Phone
- +34934510064
- info@adngaleria.com
- Website
- www.adngaleria.com
Founded as a hybrid platform between commercial mediation and cultural contribution, ADN Galeria promotes and supports current artistic ideas and trends. The program focuses on content-based productions that work as a semantic reflection of the contextual dynamics in which they emerge. Transcending our role in the market, we commit to the artists to build international networks of appreciation and to make possible a strong backing for their careers, thanks to an active policy of media coverage, on-line communication and participation at art fairs. Our policy of collaborative work with intellectuals and professionals of the artworld allows us to improve our program and the promotion of current practices in the field of visual arts. We contribute to create and give support to new collectors through professional and in-depth counseling.