Every Building on Avenida Alfonso Ugarte – After Ruscha
Claudia Joskowicz
JORGE LÓPEZ GALERÍA, Valencia
- Title
- Every Building on Avenida Alfonso Ugarte – After Ruscha
- Gallery
- JORGE LÓPEZ GALERÍA, Valencia
- Year
- 2011
- Duration
- 26 min
- Format & Technical
two channel digital HD video; color; sound. Edition 1/3 with two APs.
- Contact
- CLAUDIA JOSKOWICZ
Every Building on Avenida Alfonso Ugarte – After Ruscha takes inspiration from Edward Ruscha’s iconic Every Building on the Sunset Strip (1966), adapting its conceptual structure to the context of El Alto, Bolivia. This two-channel video installation presents a 26-minute continuous tracking shot along Avenida Alfonso Ugarte, a central road in El Alto — one of Bolivia’s largest and fastest-growing cities, and the site of violent protests during the 2003 gas conflict. By documenting this everyday urban landscape, the work quietly interweaves the ordinary with a haunting moment of social unrest, inserting a single still scene of violence into the seamless sequence. The result is a meditation on how history and conflict are embedded in the fabric of daily life. In addition to the video, the project includes a portfolio of ten still images, reflecting on the interplay between cinematic time and the arrested image.
Stills
Joskowicz is an artist who works primarily with film, video, installation and digital media. Her practice centers on history and its narrative, considering how popular media circulates and shapes collective memory, contemporary history and social realities Using long and slow video footage and oscillating between film and photography, she reproduces moments captured from global collective memories and personal stories (her own and others’) that have a historical dimension and are anchored in her native Latin American landscape. has exhibited widely in the United States and internationally and her work is in the permanent collections of the Guggenheim Museum, NY; the Kadist Foundation, San Francisco, the Cisneros Fontanals Foundation, Miami, and the Banco Central de la República, Bogotá. Joskowicz has received awards and grants including a NYFA Fellowship in film/video, an Anonymous Was a Woman Award, a Cisneros Fontanals Foundation Mid Career Artist’s Commission, a Guggenheim fellowship in film/video.
Related artist videos
- Title
- Parallels
- Gallery
- JORGE LÓPEZ GALERÍA, Valencia
- Year
- 2022
- Duration
- 25 min 25 s
- Format & Technical
Two channel 4k video installation
This video installation explores the city of El Alto, Bolivia, documenting daily life five years after Evo Morales was elected President under the Movimiento al Socialismo (MAS) party, ushering in a period of significant social change in Bolivia. The Morales administration brought unprecedented economic growth, fostered a new sense of individual pride, and promoted respect for all of Bolivia’s diverse ethnic groups, effectively ending the previous push for cultural homogeneity. However, this era of transformation also saw setbacks, including a regression in women’s rights and a rise in LGBT hate crimes and femicides. Parallels captures an indigenous women’s wrestling show held in a Cholet, focusing on the audience and the building’s interiors rather than the performance itself. The work nods to Guy Debord’s Situationist film In Girum Imus Nocte et Consumimur Igni (1978), of which Debord wrote: “the theme of the film is not the spectacle, but real life.”
Stills
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JORGE LÓPEZ GALERÍA
- Address
- Padre Jofre, 26 , 46007, Valencia, Spain
- Phone
- +34 963 51 07 24
- hola@jorgelopezgaleria.com
- Website
- jorgelopezgaleria.com
After years immersed in the world of contemporary art as an artist, art director, museum coordinator, and gallery owner, Jorge López’s extensive experience naturally led to the founding of Jorge López Galería in 2022. Located in Valencia, the gallery aims to foster a dialogue between emerging and established artists, with a strong emphasis on rigor and commitment to contemporary art. Serving as a witness of the times, Jorge López Galería bridges connections between Ibero-America and Europe, from its Mediterranean base. The gallery has participated in fairs such as ARCO, Estampa, SWAB, and Arte Santander, among others. It represents artists like Miguel Rothschild (Argentina), Javier Bravo de Rueda (Peru), Claudia Joskowicz (Bolivia), Inma Femenía (Spain), Gianfranco Foschino (Chile), and Volkan Diyaroglu (Turkey), creating a convergence of intergenerational artists with diverse interests, perspectives, and discourses.