This Ethiopian proverb underscores how contemporary culture has reduced coffee to mere fuel for productivity. Coffee Ceremony offers a counterpoint, returning to ancestral wisdom through the simple yet profound act of slowing down. The communal ritual unfolds as meditative choreography, guided by the Coffee Muse, accompanied by a musician. At its culmination, the ceremony erupts into elation: performers and participants alike dissolve into carefree dance, their movements affirming the joy and intimacy that shared ritual creates.
Captured in a single unedited shot, the video resists the pace of contemporary media and invites surrender to a different temporal rhythm, one that honours the Ethiopian understanding that true communion cannot be rushed. The work becomes a meditation on knowledge passed only through presence and experience, posing a question for today: in our haste to consume and produce, what essential human connections do we allow to disappear?